To optimize your website for search engines, complete the Search Engine Optimization fields for each individual page on your site. Each page should have its own unique meta tags that appropriately reflect the unique content on that page. Here's how:
STEP 1 - Navigate to the page you want to update
STEP 2 - Uncheck "use global settings"
STEP 3 - Add unique meta tags
Craft a custom title, description and keywords that are specific to the content on this page
1. Title - A title tag tells both users and search engines what the topic of a particular page is about.
Optimal Format
Primary Keyword - Secondary Keyword - Location | Company Name
or
Company Name | Primary Keyword and Secondary Keyword and Location
Example
About Our Children's Dance Classes - Dance School - Long Island, NY | Mary's Dance Studio
or
About Mary's Dance Studio | Children's Dance Classes and Dance School, Long Island, NY
2. Description - The description meta tag gives Google and other search engines a summary of what the page is about. Include 1 - 2 sentences that provides a general overview of the business or content found on that page.
Example
Mary's Dance Studio in Huntington, NY is the premier Dance Studio on Long Island. Mary's Dance Studio offers children's dance classes at affordable rates.
3. Keywords / Key Phrases - Words or phrases that accurately describe the main products or services features on the page. For best results don’t use broad or general terms. Instead create specific key phrases that are “localized” for the particular business. Try to narrow terms to 5 - 10 phrases and create unique terms for each individual page to reflect the particular content on that page.
Example
Long Island Dance School, Long Island Dance Studio, Mary’s Dance Studio Huntington NY, Huntington Dance School, Dance Classes near Huntington NY, Long Island Dance Classes for Children, Children’s Dance Classes on Long Island