A common question when building websites for clients is: "Who should pay for the domain name—me or my client?" The answer depends on your business model, but here’s our recommended approach for a smooth, client-friendly experience.
1. If Your Client Already Owns a Domain
Many small businesses already have a domain registered (even if they’re not using it yet). In this case:
- Simply connect it to their SiteSwan-hosted website—no transfer needed.
- No extra cost for you or the client.
- No ownership hassles—they keep full control of their domain.
This is the easiest scenario since no purchase is required.
2. If They Need a New Domain
When clients don’t have a domain yet, you have two options:
Option A: You Purchase It for Them (Recommended)
- Absorb the cost into your monthly website fee (domains are cheap—usually $10–$20/year).
- Benefits:
- Clients love not dealing with extra bills.
- You maintain control (no expired domains or lost access).
- Streamlines billing—no separate domain invoices.
- You can always transfer ownership to the client in the future if need be.
Pro Tip:
- Find 3 strong domain options (e.g., theirbusiness.com, theirbusinesscity.com, theirbusinessstate.com).
- Let the client pick one—makes the decision quick and easy.
Option B: Have the Client Buy It Themselves
If they prefer ownership, guide them to register it at a reputable registrar (e.g., Google Domains, Namecheap, or CheapAndEasyDomains).
- Downside: You’ll need to help them set up DNS records.
- Risk: If they forget to renew, their site could go offline.
Why We Recommend Option A
- Better client experience (one less thing for them to manage).
- Minimal cost for you (domains are inexpensive).
- More professional—you handle everything seamlessly.
Exception: If the client insists on owning it themselves, make sure they understand renewal responsibilities.
Final Answer
Just purchase the domain for them in your own account on their behalf. It’s a small investment that makes your service more valuable and hassle-free for clients while also accelerating the sales process (one less thing you have to put on their plate to do).