We often get questions about letting businesses come to your marketing website, choose a payment plan, and purchase a website from you without first speaking with you. In theory this sounds like a very attractive proposition, but the purchase behavior of business owners when it comes to buying a website for their business is not as simple as "click and pay." The reality is no one is going to come to your site and submit payment without having a conversation with you first or seeing what their site will look like. Every website client is unique and you want to make sure that they are a good fit for your services and that you'll be able to meet their requirements. The best way to do that is by having a conversation with them first.
Ultimately you'll want to make sure you can meet the client's expectations and agree on a price so you can avoid the headaches and hassles of issuing refunds if you later find out it's not a good fit.
For example, here are some things that you would need to discuss before you assign a price to a website project and before they can submit payment for their site:
- How many pages will they need?
- What are their expectations?
- Do their needs align with what you provide?
- Do they have feature requests or added functionality that might make the project more expensive to complete?
- Are there any other services that you can offer them that will impact the price such as Reputation Management?
For these reasons, we recommend using your marketing website to showcase your work, build credibility and generate leads. You can then follow our recommended sales process that includes having an initial conversation with the business owner first, offering a free demo design, and presenting it to them to ensure they are happy with your work and the price.
If all goes well, you can use our Client Billing feature to securely collect the upfront setup fee and the monthly service fee, which will automatically be processed every month. This is a proven sales process that has worked for hundreds of Resellers.