SEO Checklist - Improving Site Traffic

Need help boosting traffic to your website? Review our SEO Checklist for helpful tips to ensure you are doing everything you can to drive local, relevant traffic to your website.

1. About Description - Complete the "About" section on the Reference Panel (sidebar or footer) of your site. This includes 3 - 5 sentences that accurately describe the business including main products and services offered as well as areas served. Enrich the content by using specific keywords, the business name and location within the description. (Click here to read how to Edit the Reference Panel)

2. Business Details - Add all of your basic business details such as business name, address, email and phone number to the Reference Panel of your site. This not only helps visitors easily find this vital information on your website, it also assists in search engine optimization. It's essential to include the business location to improve local search results.

3. Social Connections - Use the “Connect” option on the Reference Panel to link all of the social profiles and connections associated with the business. Popular connections include Facebook pages, Twitter accounts, Google Places, Yelp and more. Linking these connections helps improve search results. In addition, it's important to include your website URL on all of your social media profiles.

4. Reference Panel Keywords - Often overlooked, it is important to add keywords to the Reference Panel. Focus on 10 good key phrases that best represent the most popular search terms potential customers would be searching for. Be sure to add a “local flare” by including the geographic location to the terms such as "Italian Restaurant Downtown Brooklyn".

5. Site Content - Website content should be locally focused, appeal to site visitors and it should be relative to the business. The content on the site should accurately reflect the company and the main products and services it offers. Create content that talks directly to potential customers with the information they are looking for. Be sure to use key terms within the content that potential customers would use. Well-written content should always include the Business Name + Keywords + Location throughout the site. Be sure to update the website content often.

6. Images - Add keyword-rich, descriptive captions to any images added on your site. Adding captions helps search engines identify these images as relevant information and drive traffic to your website. In addition, the image file name serves as the Alt tag so be sure to name your images appropriately prior to uploading.

7. SEO Settings - Be sure to establish both Global Search Engine Optimization settings as well as individual page settings.

Here’s how:

Global SEO Settings

Individual Page SEO Settings

8. Submit Site to Search Engines - It's important to submit your website to the major search engines including Google, Yahoo and Bing. Our Search Engine Submission tool allows you to submit any SiteSwan website from your dashboard with just one-click.

Search Engine Submission Tool

Please Note: There is a one-time fee associated with this service.

9. Google My Business - Claim the business's Google My Business account and add the website URL to the profile ( This is extremely important, as Google is the leading search engine and can account for over 50% of search traffic to a website.

10. Online Directories - Add accurate business information and the website URL to all online business listings and search engine directories such as Yahoo Local, Yelp, Yellow Pages and more. Many of these directories offer you the ability to add your basic information free of charge. Adding your site URL will help increase relevant inbound links to your website, improving site credibility and increase traffic.

11. Marketing Materials - Businesses include the website URL on all marketing materials such as business cards, print ads, flyers, brochures, menus and signage. Encourage customers to "visit" your business online for more information and special offerings.

12. Promote Online & Offline - Market your business online and offline. Getting your name out offline will help get people searching for you online. Utilize offline media such as print ads and direct mail to promote your business and new online presence. Utilize banner ads, search marketing, email marketing and digital media to drive relevant traffic to your site.

13. Be Patient - This is normally the hardest part. New businesses often expect their website to drive thousands of customers to their business instantly. But truth is, the longer you are in business and the longer your website is online producing quality content, the better your search results will be.

New sites take longer to show up in search results and face factors that are completely out of your (or anyone's) control due to strict settings by search engines. It can take months before a search engine starts registering your site in relevant search results. Even “popularity” weighs in on search results. Businesses that are searched more or those that have more positive reviews often will produce better results than new businesses that are just starting off. It may take time, but being patient and consistently following the tips above will increase site traffic long term.



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