Use the Edit Row option to change a row's background color, add an image, or even apply an entrance animation effect to the content within that row when the page loads. Here's how it works:
Hover any existing content post to reveal a "row" option. Please note: not all posts have a "row" option.
Click "row" to reveal the row editor. You will see options to add a solid "Background Color" to the row, or even add a Background Image to that row.
If you choose to add a Background Image, you will see an option to add an "Overlay Color" and adjust the opacity as needed.
You can also choose one of the options for "Effects". These effects include "Fade In" or "Bounce In" and allow you to animate the content within that row when you first visit a page and every time that page reloads. Effects help engage site visitors, help draw attention to specific content you want visitors to focus on, and provide a fun and memorable experience.